Local SEO vs. SEO
When you're doing search engine ranking, it's best to know all the options that you have as well as how they work together and which one you should really go after to benefit your business. Today we'll be taking a look at local SEO versus SEO and breaking down some of the pros and cons of each so that you may choose which one works best for you. Let's get started.
What is local SEO?
Local SEO refers to dominating the search engines within your local market. That means your website has a heavy presence when people search within a 25 mile radius of where you offer your service or product. Also, it is backed by directories in your local market so your profile on Yelp is dominating your local market. Your profile on Google is dominating your local market, your profile on Thumbtack, etcetera.
Local SEO is a search engine domination in your local area only. It's only surrounding your neighborhood and this works mostly for brick and mortar, local retail spots, places of actual business where people can find you online. Local SEO is also great for some freelancers but keep in mind the search reach is not going to touch on anything across the nation, just local. You can't just drive sales from Florida when you live in Arizona so this is very specific to your local market and it's a great avenue on its own but even better when paired with other sources of lead generation.
What is SEO?
SEO stands for search engine optimization. Basically, what that means is, does your website pop up under certain search phrases for Google? An example, if you own a car detailing business, does your website pop up when someone searches “car detailer”, if that's what you are known for. This works on a national level. You can rank for anything and start appearing anywhere. If you're in the US, you can appear in the Philippines, across the US so it all comes down to certain keywords and ranking for those keywords.
If your website ranks for those keywords or keyword phrases that people are searching for, you will pop up regardless of area, the geo market doesn't matter here. The more keyword phrases that you rank for the more drips of traffic you will have. The idea is to have so many drips coming in that you are flooded with business. You can get 400 searches visits from one phrase, then 20 visits for the next phrase, 300 from the next search, 1,000 from the next phrase, 250 from the next keyword phrase. The more keywords that you rank for, the more you will be full and the more your business will prosper. That's SEO.
What's The Best Choice For You?
Well, you have to look at your business for this. Are you a local brick and mortar shop? If you're local and you can only service local customers, then local ranking is the best choice for you. It's a little faster as opposed to ranking organically too, so it’s possible to get in front of your customer fairly quickly. So, if you want to dominate your local market and you can only service and touch a few areas, then that's what you should do and you should start out by dominating one market. If I'm looking at an area like San Francisco, I'm dominating San Francisco first, or I'm dominating a city next to it that’s less populated like Daly City and then going to the Outer Mission neighborhood of San Francisco, and working my way inward.
Once I'm dominating San Francisco, I'm going to slide over to Oakland and start dominating Oakland. Then I'm going to double back and start dominating maybe Richmond, maybe Berkeley, I'm going to start dominating anywhere I can touch or drive or service my customers. If you are local in that sense, then local makes all the sense in the world for you to do that. On the flip side, if you have an online shop or any kind of retail sales or any kind of brand that does not deal with any local markets or need to be driven to, then SEO is going to the best long term play for you. This way, you can touch the whole world, seven billion people right at your fingertips and be right in front of them and ready with your product or service when they start searching these phrases.
Again, you want to put the work in now so that you may reap the fruits later on. Put the work in by ranking for each keyword, that's the labor. Once you're ranked, it is very easy maintenance. Now, the fruit is you are ready when people start searching your phrases and keywords, you are popping up, and so every time they do that month, after month, after month, you will be there ready with your services and ready with your products and offers and promotions.
At the end of the day, all promotion is good promotion. You can never be in enough places. If you're one of those people that love growth, that love to reach their full potential and even explore what that even means, you're going to want to do everything.
If you are really sold on your product and you believe that it helps people and it makes their lives easier, better, more efficient, whatever, you will do all of them. You will try to market to as many people as you can and that involves local SEO as well as organic SEO. You want to do multiple touch points and those two are just the tip of the iceberg, but those are, in this writer's opinion, the most important, local and SEO. Again, align your targets. It always comes out to business targets. What are you trying to achieve? and how many people do we need to get in front of to achieve that? This is very subjective but once you know that you can dive into the strategy that works best for you.
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